Stop Losing Sales: Five Conversion Killers Holding You Back Now!

Introduction

Are you puzzled as to why your website visitors are not being converted into sales? You're not the only one—most companies go through this. HubSpot says that 90% of the visitors who enter your website will leave without purchasing since there is no proper user experience or undefined paths for conversion. That's a gigantic missed opportunity!

But don't worry, because you can reverse it. Today, in this article, we're going to reveal five conversion killers that might be silently sabotaging your sales. Are you doing one of them? Keep reading and find out—and learn how to correct these ones in no time!

Slow Load Time: Losing Customers Before Seeing Your Offer?

You find out that 53% of cell phone users will leave a page if it takes longer than 3 seconds to load. Lousy page loading isn't only frustrating; it's enough to decapitate your business model. Well done to you, if well done is webpage loading as well, then even you are scaring off potential leads before they've even reached the stage where they can build an affinity.

Prompt Fix

Optimize images, lazy load, eliminate unnecessary scripts, and use a content delivery network (CDN) to accelerate your site.

Living Example

Amazon calculated that a 100ms page load reduced their sales by 1%. That's the gravity of the importance of speed!

Elite Advice

Check your site's speed with Google PageSpeed Insights and receive tailored recommendations for optimization.

Poor Mobile Optimization: Is Your Site Mobile-Ready?

With more than 60% of website traffic happening on mobile, if your website isn't mobile-optimized, you're leaving a ginormous pie to the competition. This is the drill: a potential buyer attempting to check out your website on their phone and getting teeny-weenie text, unclickable links, or even non-loading pages. Torture, we assure you.

Prompt Fix

Make your website responsive with fewer navigations, click-worthy buttons, and a quick mobile load.

Elite Advice

Google increasingly favors mobile-friendly sites in search, so mobile optimization has the potential to influence your search engine visibility directly. 

Complicated Checkout: Are You Overloading Your Customers?

Here's a statistic you won't like: 67% of online consumers abandon their cart because of an infuriating checkout process. There are simply too many steps, unclear instructions, or surprise fees and charges and customers will shop elsewhere on a competitor's website. They will not purchase if they can't check out fast enough.

Resolution

Simplify the checkout by minimizing steps, provide guest checkout, and disclose shipping fees and taxes upfront.

Living Example

In 2019, Baymard Institute discovered that optimizing the checkout flow can cut cart abandonment by 35%—a total victory for any business!

Supportive Tools

OptinMonster and Crazy Egg let you test and optimize your checkout flow so buyers find it a breeze to shop from you. 

Trust Signals Missing: Building Trust or Encouraging Disbelief?

Trust is everything in the e-commerce era. Without trust signals on your site via customer reviews, security badges, or simply plain return policies, your customers will not buy from you. BigCommerce indicates that 79% of customers read reviews as frequently as product descriptions when deciding whether or not to make a purchase.

Prompt Fix

Display customer reviews, post your privacy policy, display security badges (e.g., SSL encryption), and display return and shipping policy in bold.

Living Example

Online wine club Naked Wines increased sales by 10% by displaying customer feedback and security icons at checkout. Small moments mattered!

Elite Advice

Display security badges (e.g., Norton or McAfee) on checkout pages so shoppers know their payment info is secure.

Irrelevant Calls to Action: Are You Misleading Your Customers?

Your calls to action (CTAs) are the most important piece of your game of conversion. Without good CTAs, visitors will be unsure of what they should do next. A bad CTA can make the difference between a sale and a bounce.

Prompt Fix

Make simple, direct, and action-based CTAs that follow your customer's journey. Experiment with a few different versions to determine what works best.

Living Example

Shopify tested various CTA buttons and discovered that replacing "Sign up" with "Start your free trial" boosted conversions by 30%!

Elite Advice

Make CTAs pop on your page with contrasting colors!

How's Your Website Performing? Let's Find Out!

Look at your site. What conversion killer do you suppose is killing your sales the most?

• Slow site load time

• Poor mobile optimization

• Complicated checkout process

• Lack of trust indicators

• Irrelevant CTAs

Boost Your Conversions Now!

It should be evident that even slight modifications to your website will have humongous effects on conversions. It may be optimizing your website, streamlining checkout, or incorporating trust badges, but whatever you do, it matters. Stop leaving money to such preventable errors. Correct them ASAP, and your conversions will go through the roof!

Now, It's Your Turn!

Are you ready to stop losing sales? Start experimenting with these strategies today! Review your website, identify which conversion killers are holding you back, and take action to optimize your site. Whether it's improving load times, simplifying checkout, or adding trust signals, small changes can lead to big results.

What's your biggest conversion challenge? Share your thoughts in the comments below or connect with me on social media using #Pendownbyshagun. Let's discuss how you can fix those issues and boost your sales!